Level 52
Level 52

Maistra Select & Camping Brand

Creative concept and production of audiovisual content for Maistra Camping & Select brand.

Level 52

Year

2022

Client

Maistra Hospitality Group

Services

Film production, Audio branding, Brand communication, Post production

Category

Commercial

The story

In a bid to capture the essence of Maistra Camping & Select brand and communicate its unique selling points, we undertook an ambitious audiovisual project. Over the span of less than two months, we produced nearly 50 audiovisual clips, including 10 promotional films and 40 In-Stream and Bumper ads designed specifically for social media platforms. Additionally, 200 high-quality photos were captured to support digital marketing efforts.

Content Creation.

• Promotional Films: We created 10 short films, each up to 2 minutes long, showcasing the serene and invigorating environment of Maistra Camping. These films highlighted the camps’ excellent locations, diverse accommodation, rich gastronomic offerings, and extensive sports and recreational facilities.

• In-Stream and Bumper Ads: A total of 40 ads were meticulously crafted to ensure compatibility with various social media formats, emphasizing key aspects of the camping experience in concise, engaging snippets.

• Photography: During the filming, 200 professional photos were produced, capturing the essence of renewal and freedom that Maistra Camping promises. These images were intended for use across various digital marketing channels.

Music composition.

• Custom Compositions: For the project, we composed 10 unique pieces of music, totaling nearly 30 minutes. Each piece was specially adapted to enhance the specific content it accompanied.

• Ambient Sounds: In the camp advertisements, we incorporated natural sounds such as crickets, birds, and ocean waves to create an immersive experience for the viewer.

• Amarin Hotel Commercial: For the family-oriented Amarin Hotel, we used playful orchestration and varied time signatures to capture the joyful essence of children’s play.

Unique Selling Points Highlighted - Camp & Select brand

• Natural Beauty: Emphasizing the camps’ picturesque coastal locations and lush greenery.

• Accommodation Variety: Showcasing the range of options from plots and camp places to mobile homes nestled in nature. 

Showcasing 4* and 3* hotels, resorts, and apartments catering to modern families, comfort-seeking travelers, traditional families, budget families, and young people.

• Prime Locations: Highlighting resorts by the sea and in vibrant city destinations.

• Gastronomic Excellence: Featuring the rich and varied culinary offerings within each camp, hotels and resorts.

• Entertainment and Animation: Emphasizing the rich day and evening animations for adults and children, with a special focus on children’s clubs.

• Sports and Recreation: Highlighting the extensive sports facilities and recreational activities available for both adults and children.

• Excursions and Experiences: Promoting diverse excursions and experiences across bluescape, greenscape, and townscape categories.