Level 52
Level 52

Island of brave

Tale of transformation

Level 52

Year

2023

Client

Tourist board of the town of Novalja

Services

Brand communication, Film production, Post production

Category

Commercial

The story

The "Pag Outdoor" project effectively positioned the Island of Pag as a top-tier destination for adventurers worldwide. Through its evocative storytelling and stunning visual representation, it not only showcased the island's landscapes but also its potential to offer life-altering outdoor experiences. The voice-over added a depth to the film, inviting viewers to experience transformation through adventure on the rugged terrains of Pag.

Our main objectives

  • To highlight Pag's unique landscapes suitable for various outdoor sports.
  • To attract adventure enthusiasts from around the globe.
  • To boost tourism by presenting Pag as a multifaceted adventure place.
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From script to screen.

The main task was to engage four types of audiences, each interested in different sports, and to present the island as a place where everyone can enjoy various activities. Based on research into the habits of these sports-enthusiast audiences, we aimed to showcase the island's harsh and uniquely challenging terrain as a space where individuals can experience transformation and forge a closer connection with the unique nature of the Island of Pag.

Our primary tools—sound, image, copy, and music—were instrumental in creating a film that reveals a different facet of the island. We paid special attention to sound design and field recordings of soundtracks to enhance the overall experience of staying on the island.

Sound design.

The sound was recorded in authentic locations and serves as a unique sonic imprint of the island. In addition to the image, potential visitors can also hear the sounds that await them at the locations of the island, which increases the call to action.

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Level 52

Shots.

  • Close-Up Shots: Initially focusing on individual protagonists to capture the emotional and physical engagement in their activities.
  • Expansive Shots: Gradually revealing the broader vistas of Pag’s diverse terrains—rocky outcrops, coastal paths, and historic sites.
  • Action Sequences: Featuring a runner, a rower, and a cyclist tackling challenging routes, showcasing the island’s suitability for varied sports.
  • Nature Shots: Both aerial and ground shots displayed Pag's raw natural beauty, emphasizing its appeal as an untouched outdoor playground.

Awards

Tourist and ethnic film festival TEF Krk 2023

First prize - produced for the Tourist Board of Novalja, Pag, Povljana.