Level 52
Level 52

Histris Promotional TVC

Showcase the rich tradition and quality of Histris meat products through an emotional and visually captivating TV commercial.

Level 52

Year

2022

Client

Histris

Services

Brand communication, Audio branding, Post production

Category

Commercial

The story

Histris is a renowned Istrian brand known for its superior quality meat products. Rooted in the small town of Sveti Petar u Šumi, Histris blends traditional recipes with modern processing techniques to deliver exceptional meat delicacies, including their famous sausages and salamis made from wild game like venison and wild boar. Their products are celebrated for their authentic flavors and high-quality ingredients, often sourced from local Croatian farms.

Concept.

The commercial begins with an aerial shot of the bustling streets of Rijeka, accompanied by the ambient sounds of city life. This scene transitions to a tense moment inside a car, where parents are stuck in traffic, with their children squabbling in the backseat. The chaotic traffic sounds emphasize their desire to escape the city’s hustle and bustle.

The why.

This promotional advertisement effectively conveys the essence of Histris - a brand deeply rooted in Istrian heritage and tradition. It not only highlights the premium quality and authentic taste of Histris products but also evokes a sense of family, warmth, and tradition, resonating with viewers on an emotional level.